THE REASON WHILE SO MANY BUSINESSES FAIL

we are going to be using this popular application we know as a case study so we know why we are failing in our BUSINESSES

2go was a popular and the hottest social media app years ago. As of 2012, it recorded 12 million users from Nigeria alone while Facebook has 6.5 million users.

Most people says WhatsApp killed 2go but the truth is, 2go failed to adapt to some changes. Am I right

You can agree with me that 2go was a Java app and WhatsApp started making wave in Nigeria the moment Android phones became popular, this was when their failure started

2go failed to upgrade their features that will make the app more interesting in Android before lunching it. While WhatsApp updated alot of things…like that of media, WhatsApp allow sharing of pictures and videos and News feed. WhatsApp supported creating of groups unlike 2go rooms you don’t even have control over, this is what we call innovation

2go was fun when I was a kid…then 2008 if your not on 2go your missing alot but you see how inability to adapt to some changes cost their popularity. Alot of people can attest to that.

2go is really example of great fallen Iroko tree.

The thing about social networking is we need each other for a community to thrive, if all my friends are on WhatsApp I got to be on WhatsApp to connect with them, when I log into 2go and find nobody I’ll leave, check them out on WhatsApp, after a while I stopped checking 2go, after a while I uninstalled the app

Now advise for business people, so many of say that this man mark Zuckerberg is greedy no he his not he is trying to disrupt the system, he is making it possible for his business to be something you can’t do without

He knows the trends, he knows what the system will be in the next ten years, now in the next ten years what will your business represent, are you preparing for the future of your business we talk about AI(artificial intelligence) are you positioning your business for that what measures are taking as a business man.

Or you are believing you have a shop or a warehouse, hope you are aware that very soon this disruptive men are not smiling life like Amazon, Facebook shop,jumia,

Now measures to take

1. Make sure your business has an online presence
2. Make sure you are following the latest trends
3. Be an innovative business person
4. Knowing what works for your business
5. Understanding the system
6. Be a person of research